Many makeup brands prioritize Gen Z these days, but as someone in her 40s who is considered an elder millennial, I don’t care much about anyone’s target audience. I like what I like, especially when it involves a showstopping eye. While I appreciate a playful aesthetic with my makeup, it still needs to feel and look right for a wise and refined lady such as myself. Enter Neen. The brainchild of celebrity makeup artist and Stila founder Jeanine Lobell, Neen pairs Gen Z’s affinity for te...

When it comes to sunscreen, there are two universal truths. The first is that it's intrinsic to any skincare routine. (Please, please, please practice safe sun, people!) The second is that you don't have to pay an exorbitant amount of money to get a quality formula. After all, effective doesn't mean expensive. That goes for face sunscreen, too. Just because it comes from the drugstore doesn't mean it will clog your pores, leave a white cast on your complexion, or do any of the other thing...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Somehow, in the blink of an eye, I’m 43 (allegedly). Aging is a weird thing. I’m grateful for this gift of getting older, but I’m not lying when I say that it can be a shocking dose of reality from time to time. I remember one evening, about six years ago, I saw Jeff Goldblum perform his then-regular jazz show in my neighborhood. He came to our table and commented on the macaroni and cheese I was sharing with my co-worker. “Ahhh, mac and cheese. That was another life…” I wasn’t sur...