Let's face it: Who doesn't love being ahead of the curve, especially when it comes to beauty? Over the past few years, thanks in part to our newfound love of multi-step skincare routines, trends in beauty have rapidly evolved.From emerging brands growing in virality to an increase in "tweakments" among Gen Z, it seems that 2024 is set to level up in beauty, skincare and haircare. If you're looking to get the scoop on the beauty trends that are poised to shape 2024 -- far away from tiny mic forec...

MAC Cosmetics has a long storied history in the beauty industry. Ever since the Canadian-born company launched in 1985 as Make-up Art Cosmetics, it’s been a favorite of beauty lovers. By the time the ‘90s rolled around, MAC’s popularity would reach new heights. The brand would become the go-to for professional makeup artists making magic both onscreen and on the red carpet. You couldn’t open a beauty magazine without seeing a mention of the brand. Chances are if you were watching a movie...

As a beauty editor, my desk is a revolving door for new beauty products. Chances are, most products that have launched in the past year have either made their way into my hands or into my inbox. Needless to say, it takes a lot for a product to impress me—if I try a product that I don't like, I'll almost immediately donate it or give it to a friend. There are very few products I would actually use to the last drop, but this year, I had a few favorites. Keep reading for some of the products th...

By now, most of us are using some form of vitamin C in our skincare routine. If you're not yet, you may be missing out on some serious benefits like antioxidant protection, reduced fine lines, and an overall brighter complexion. That being said, we also recognize that ultra-sensitive skin may not take well to a hyper-concentrated vitamin C serum. If you fall into the latter category, look no further. We hunted down the best derm-approved vitamin C serums for sensitive skin and picked the bra...