We believe in being 100% transparent here at WWW Beauty, and we'd be lying if we said we don't have exceedingly high expectations when it comes to a face-perfecting foundation formula. As makeup artists can attest, foundation is one makeup category worth splurging on because you often get what you pay for regarding finish, naturalness, and longevity in the best foundations. Since we greet the world with the skin on our face, we always want our complexion to live up to its full potential, and...

It may be 2024 now, but it seems we're still very much in our bob era. And hair salons agree—it's been the haircut of the past 12 months. We saw every type of bob haircut have its moment last year, and the short style shows no sign of going anywhere. Curious to know what hair trends will be big in 2024, I asked hairdressers to share the bob trends that they're backing now, and two of them tipped the "Baroque bob" as the next big thing. So, what is a Baroque bob, exactly? I asked Rachael G...

I don't have the data to support it, but I have a good feeling that I spend more time than average scrolling through the farthest corners of TikTok in search of beauty inspiration on and off the clock. I'm constantly on the lookout for commonalities shared among the app's users, tracing beauty trends from the early days of their conception to Gen Z–approved fruition. One all generations can agree on, however, is using popular faces in the beauty space as a reference for their own looks. Hun...

Undoubtedly one of the biggest collaborations of 2023, Wales Bonner and adidas are showing no signs of slowing down this year, as just a few weeks into 2024, a new iteration of the coveted collab has surfaced. Teased via Instagram through sneaker account @woganwodeyang, two new pairs of Sambas have made their way onto our feeds.The first appears to arrive in an off-white base, complete with exposed stitching across the heels, co-branding on the tongue and insoles and finally -- accented by strik...