After hitting the streets of Baltimore, Philadelphia and Washington, D.C. last summer to spotlight each city's cultural ties to the 990 silhouette, New Balance continues to celebrate the reign of the cult-classic sneaker in the East Coast communities with the Sounds of an Icon series. A sneaker staple, the 990 has continually transcended fashion trends and acted as a symbol of community and creative expression. To hone in on the impact of the 990 in D.C’s style scene, New Balance heads to the ...

Post-salon glow-up, when you've left with your silk press, braids or whatever new school take on the leave-out is flooding our FYPs this month (here's looking at you Ruka Invisiblend) inevitability you hit the eight-day mark and your hair is in desperate need of a hydration boost. Of course, you can quite confidently reach for foam dry shampoos, oils and leave-in conditioning sprays to refresh dry Afro hair as a pre-washday answer, but as those of us with sensitive scalps know all too well: this...

The race to Valentine's Day has commenced and while your grabbing everything from gifts for your significant other, besties and loved ones, to making reservations at that new viral restaurant and making sure your outfit is sure to turn heads, don't forget to stock up on products for a makeup looks that's swoon worthy. No matter who your date is, even if it's yourself, we've got the products that are sure to create a look that's selfie approved from some top notch Black-owned brands.From full gla...

It's time to get in formation as Beyoncè has officially announced the name of her highly anticipated haircare line. The mega-star took to Instagram to reveal to the name and launch date of her impending project dubbed Cècred. She captioned the post, "Hair is sacred. The journey begins on February 20." View this post on Instagram A post shared by Beyoncé (@beyonce)In true Beyoncè fashion, the video included in the post featured throwback videos of what appears to be her walking thr...