Beauty
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A-List Stars Share Their Setbacks In L’Oréal Paris’ Powerful New Campaign

L’Oréal Paris' "because you're worth it" slogan has been a mainstay of the brand for decades, empowering women to know their worth and stand tall in it. The brand's latest "Worth It Resume" campaign is a reminder for women globally that failures, no matter how big or small, are not definitive of their worth or success. The advertisements aim to "challenge unrealistic standards and foster a culture where women are empowered to celebrate their setbacks, including those that ultimately led to th...

info@hypebae.com (Hypebae) Thu, 11 Apr 2024 Hypebae
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Marsai Martin on Dove's Commitment to Never Use AI To Represent Real People in Ads

The rise of AI in the beauty world is undeniable and for many, it's a constant battle between celebrating its innovation and acknowledging the unrealistic beauty standards it can project onto the world through curated images and content. AI has brought forward exciting opportunities to virtually try on beauty products, clothing, accessories and more to find what looks good with our spending money or leaving home. Yet, a simple scroll on social media can leave many feeling struck with comparison ...

info@hypebae.com (Hypebae) Thu, 11 Apr 2024 Hypebae
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Julia Fox Gets Cheesy With New Velveeta Hair Dye

No one wants to be considered cheesy, except for Julia Fox, that is, as she just revealed a bright yellow Velveeta hairdo at a Knicks game. Beauty's most daring It Girl is known for her bold hair and makeup looks and this time she's collaborated with cheese brand Velveeta to debut its new Velveeta Gold hair dye. The brand believes that Fox is a "trendsetter that bucks convention in favor of her own intuition, embodying the brand essence and La Dolce Velveeta mindset." Which, according to the com...

info@hypebae.com (Hypebae) Tue, 09 Apr 2024 Hypebae
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NewJeans' Hanni Is Gucci Beauty’s Newest Global Brand Ambassador

Gucci Beauty just announced NewJeans' Hanni as its Global Brand Ambassador, building on the existing partnership she's had with the House since October 2022. The star has previously worked on international projects, been the face of campaigns and attended fashion shows for the Italian brand. The fashion house says Hanni's "magnetic charisma, self-confidence and genuine authenticity perfectly embody Gucci Beauty’s core values."Before her beauty and fashion debut the global sensation has been ca...

info@hypebae.com (Hypebae) Tue, 09 Apr 2024 Hypebae