Nowadays, many people shout and scream that they are sustainable but often do not abide by accurate metrics or care about the environment. Excitement and eagerness to participate in the new "cool" often overlooks a product's impact on the world's biome. However, we're moving towards a preferred, sustainable future with initiatives that are humble in their efforts to make an impact driven by a philosophy of environmental responsibility.From its inception, personal care brand Nécessaire sought to...

Seadrop Skincare is changing the facial cleanser game with its jar of dry, waterless face wash tablets. Created by Serena Advani, the innovation behind the brand's Hydrating Seafoam Cleanser is over two years in the making and inspired by her Indian heritage.Advani's family has a tradition of making "just-add-water" face masks using a mixture of authentic Indian clay, flour and powders like multani mitti, turmeric and sandalwood. Now she's remixing that tradition for the masses with dry tablets ...

North West is working her way up to becoming a TikTok beauty guru, as she's shared countless fun videos showing how she styles her hair, plays with makeup and hangs out with her mom, Kim Kardashian. A quick scroll down Miss Westie's feed will show that the budding influencer loves changing her hairstyles from wigs to boho box braids and now she's taking a crack at a beloved Y2K hair trend.@kimandnorthWhat these girls do in my phone lol. (TACO TUESDAY)♬ original sound - Kim and North North...

Blush is the perfect multi-purpose product to have in your beauty arsenal. It can be used on the cheeks, lips and eyelids to deposit a beautiful pop of color without the need for a full face. Kylie Jenner is a blush bae who's not afraid to pack on the product for the ultimate color payoff.She's just announced that her makeup brand, Kylie Cosmetics, is releasing a new innovation: six cream-to-powder blushes. The shades range from pink to deep red, starting with "Breakfast in Bed," a bubblegum pin...