In a global study surveying 2,674 runners across 11 cities worldwide, almost half (47%, to be precise) of runners said uncomfortable shoes were their biggest barrier to participating in the sport they love. So it makes sense that adidas would work on a solution, creating a comfort-focused apparel and sneakers franchise called Supernova.Launched on February 15, the line reintroduces the beloved Supernova Rise, a sneaker made specifically with casual runners in mind, and brings two new comfy snea...

Wake up, baes! Bad gal RiRi strikes again. This time, the global icon brings us an exclusive FENTY x Puma sneaker. Called "Pony," the limited edition sneaker drops on February 22 and is an iteration of PUMA's beloved Avanti silhouette.Made with the most premium materials, the kicks are wrapped in luxe calf hair, embroidered with FENTY branding, and include retro gum soles. They are available in two colorways: all white and white and brown.The kicks also come with Rih's guarantee of glam: "these ...

In the ever-changing world of beauty, transformation and innovation seem to be at the forefront of every brand's ethos these days. The future's focus is on sustainability, creativity and portability—a far cry from our maximalist past. Fragrance, a once show-stopping, over-the-top melange of decorative vessels and exquisite ingredients has moved its way back into a newish container, one that's solid. Solid perfumes represent a paradigm shift in fragrance trends, offering consumers a convenient,...

Off the back of their first collaboration, which took place on the Spring 2024 runway, Simone Rocha and Crocs are back for another round. This time, the partnership made its debut at Rocha's Fall/Winter 2024 show at London Fashion Week, showcasing the next iteration of Rocha x Crocs.Fusing the lauded designer's distinctive, Victorian-inspired aesthetic with Crocs' signature silhouettes, the new collection sees baroque-inspired detailing adorn the chunky slip-on. Oversized Jibbitz charms take ove...