If you're a fragrance fan, Rahasya is a name you need to get on your radar. Launched just one year ago, the Singapore-based fragrance house has already released several core scents, each embodying the vibrant spirit of India through a contemporary lens.It aims to reposition and represent the niche perfumery that lives on the subcontinent, bringing its culture to life with high-quality fragrances rooted in memories and design-led storytelling. Founded by three friends: Sachit and Utkarsh from Ind...

Picture this. The year is 1998, you're lacing up your football-inspired kicks courtesy of PUMA and Jil Sander, and you feel like the coolest thing in the world. Prepare to relive that feeling because, almost three decades later, the collaboration that changed the game is so back.Now under the creative direction of Simone Bellotti, Jil Sander is reigniting its partnership with PUMA, picking up exactly where it left off. Through the collaboration, Jil Sander is reintroducing its powerfully simple ...

In the era of skincare jargon, The Ordinary is attempting to shed light on misleading buzzwords in its newest campaign. Based on the brand's ethos of transparency and science-backed formulas, the "Periodic Fable" campaign is challenging the marketing tactics of the beauty world, along with the validity of the internet's most-used skincare terms.For skincare fans, ingredients have become far more important than brand names. As a result, consumer awareness is on the rise. In an attempt to further ...

LOEWE Perfumes introduces its "Crafted Collection," which includes three multifaceted perfumes: "Bittersweet Oud," "Iris Root" and "Roasted Vanilla." Harping on the fragrance house's elevated vision, the new collection is said to celebrate singular scent notes by blending them with the finest ingredients and packaging them in artisanal, handblown glass bottles.In honor of the launch, the brand called upon Sorry, Baby star Eva Victor to be the face of collection — which also serves as the first...