Beauty
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10 Cool Girl Halloween Costumes Inspired by the Silver Screen

It's officially spooky season and if you've been putting off getting your Halloween costume, rest assured there's still a wide range of options that don't require buying an entirely new outfit. Drawing inspiration from our favorite films and TV shows, we're outlining all of the cool girl-approved costumes that can be easily achieved with just hair and makeup.Whether you're impatiently awaiting season three of Euphoria or you still can't get enough of Mia Goth in X, executing a unique costume do...

info@hypebae.com (Hypebae) Fri, 17 Oct 2025 Hypebae
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This K-Beauty Brand Wants You to Embrace Laziness

Lazy Skinscience is the new skincare brand attempting to redefine our routines. Its ethos is built on the core principle that skipping steps isn't neglect — it's an effective way to save time. As a result, the brand is attempting to maximize efficacy and minimize everything else by relying on clinically proven ingredients.Created by Mia Park, the co-founder of fashion label Sundae School, Lazy Skinscience is hoping to simplify routines and eliminate beauty fatigue. By merging centuries of Kore...

info@hypebae.com (Hypebae) Fri, 17 Oct 2025 Hypebae
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Pat McGrath Ushers the Victoria's Secret Fashion Show Into a Brand New Era

The 2025 Victoria's Secret Fashion Show brought us a multitude of notable beauty moments. While the brand payed homage to previous years by bringing back the coveted voluminous blowouts, powerhouse Pat McGrath was responsible for executing glowy makeup looks. With angels Quen Blackwell and Angel Reese walking the runway for the very first time, the Victoria's Secret Fashion Show is officially entering a brand new era.When conceptualizing the glam, Adam Selman, the brand's creative director, had ...

info@hypebae.com (Hypebae) Thu, 16 Oct 2025 Hypebae
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Imani-Lara Lansiquot Says “Being Predictable Is Boring”

If you were following any of this Spring/Summer 2026 season's fashion week content, you'll have seen the KNWLS Nike collab that hit the runway in Milan. Pointed toes, corset-style lace-ups and cinched waists completed the show-stopping partnership of the season.We've been waiting with bated breath for the official release, but at long last, the time has finally come. Launching through a new campaign fronted by Olympic sprinter Imani-Lara Lansiquot, the new release also features model Soo Joo Par...

info@hypebae.com (Hypebae) Wed, 15 Oct 2025 Hypebae