Long before they graced your TikTok feed, kawaii characters lived in cherished childhood memories. They were stamped on lunch boxes, pencil cases and water bottles — and for members of the Asian diaspora and beyond, characters like Hello Kitty and Rilakkuma became long-standing passions that carried into adulthood. While today's microtrends struggle to remain relevant years down the line, some kawaii fans have made a lifelong commitment to their favorite characters by permanently marking them...

In honor of skin-first summer beauty, cult-favorite brand Fara Homidi is releasing its new Soft Glass Lip Plumping Oil. The lip oil says to deliver the shine of the gloss, along with the nourishing ingredients of a treatment — for a versatile yet effortlessly chic addition to your makeup rotation."I wanted a gloss with a mirror-like sheen and a super cushiony comforting feel. Traditionally the ingredients used to achieve a glossy finish have had a sticky and tacky consistency and leave the lip...

Fans have been begging Rhode to restock its viral Peptide Lip shades — and Hailey Bieber is finally giving the people what they want with a highly-anticipated drop. If your "Strawberry Glaze," "Jelly Bean" or "Salty Tan" balms have been running low, rest assured you can finally stock up on the coveted shades.The Peptide Lip has quickly become a favorite for its nourishing formula and glossy sheen. As for the restocked shades, Rhode fans rave about their delectable scents and subtle, yet flatte...

The coveted hair care brand Cécred, founded by Beyoncé, just released its "Protection Collection." The innovative line is said to feature new hair and scalp health technology that nourishes strands to keep your hair feeling fresh during both installation and maintenance.All five new products make use of Cécred's brand new "PhytoFerment" technology. Inspired by herbalism, the products are formulated to improve overall scalp health thanks to a proprietary balanced ferment blend. As for scent, t...