Beauty
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TikTok Thinks You Should Recreate Glam From the Year Your Mom Was Born

Thanks to TikTok, the references for makeup looks are seemingly never-ending. Recently, beauty fans on the platform have looked to the makeup aesthetic from the year they were born to experiment with new glam. But, just like most short-lived trends on TikTok, creators have turned it into a brand new look entirely — this time, one that draws beauty inspiration from the year our moms were born.While the original birth year makeup trend harped on the '90s renaissance and our obsession with nostal...

info@hypebae.com (Hypebae) Wed, 22 Oct 2025 Hypebae
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Chopova Lowena Just Extended Its Fragrance World

After entering the fragrance world with three debut perfumes and sending them down the SS26 runway, Chopova Lowena is extending its scent range to include smaller, 50mL versions of its playful perfumes. The brand, known for its flirty yet rebellious signature aesthetic, launched the perfumes as an ode to the Chopova Lowena girl — with nods to its Bulgarian heritage and the founders' personal ties to the raw ingredients.When conceptualizing the scents, creative directors Emma Chopova and Laura ...

info@hypebae.com (Hypebae) Tue, 21 Oct 2025 Hypebae
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NEZZA on Why Her Hair Is the Most Important Part of All Her Looks

For NEZZA, making music is second nature. As far back as she can remember, NEZZA's passion for music has been fundamentally intertwined into her life. After getting her start posting covers on YouTube, the Colombian-Dominican singer released her debut EP Club Solita in 2021 — and now, she's gearing up to release her upcoming EP. With roots in California's Bay Area, the star recognizes her undying love for music only holds a candle to one other thing in her life: her hair.While the singer's mus...

info@hypebae.com (Hypebae) Tue, 21 Oct 2025 Hypebae
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PUMA and Swarovski Are Dropping Crystal-Covered Kicks

Everyone knows that diamonds are a girl's best friend, and we'd argue sneakers are a close second. But now, you don't have to choose because PUMA and Swarovski just joined forces to deliver the ultimate collision of sparkle and sport with their new limited-edition Speedcat sneaker, dripping (literally) in crystals.Originally introduced in 1999, the signature Speedcat silhouette gets a high-shine makeover with a coat of 5,316 black Swarovski Crystals, each carefully applied in varying sizes by ex...

info@hypebae.com (Hypebae) Mon, 20 Oct 2025 Hypebae