Beauty
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Charles Melton Pares It Back for Coach's New Soho Sneaker Campaign

Actor and global ambassador Charles Melton is turning up the heat in his new Coach campaign. Marking the next chapter of the brand's Soho sneaker, Melton appears in the new "Not Just For Walking" campaign, channelling old-school Hollywood thrillers.Celebrating the Soho's versatility, the new film encourages self-expression and confidence, underpinning Coach's "Courage to Be Real" platform. Directed by award-winning filmmaker Alma Har'el, known for Honey Boy and Lady in the Lake, the film was cre...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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NYX Taps Saweetie and Paris Hilton for New Campaign

NYX's budget-friendly makeup products have amassed a huge fanbase — and that includes Saweetie and Paris Hilton. The two joined forces with NYX for its new "If You NYX, You Know," campaign, which aims to celebrate the brand's ethos of accessible beauty for all.As devout makeup lovers, Saweetie and Hilton are longtime fans of NYX. When Saweetie was first learning how to do makeup, she recalls having NYX products in her arsenal. For this reason, teaming up with the brand alongside Hilton is a hu...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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e.l.f. and Pinterest Are Making Virtual Color Analysis a Thing

Getting a personal color analysis just got a whole lot easier thanks to e.l.f. Cosmetics and Pinterest. The two joined forces to create "color e.lf.nalysis," an immersive digital experience that matches you with your most flattering makeup shades. After snapping a selfie, the tool informs you of your color-season — so you can tailor your beauty looks to suit you better.K-beauty color analyses recently went viral on TikTok for being an accurate way to assess the colors that complement you best ...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae
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Glossier Just Dropped Its First-Ever Hair and Body Spray

Glossier is expanding its portfolio with hair and body sprays in its staple body scents, "Orange Blossom Neroli" and "Sandstone." The Body Spritz are sheer fragranced mists, meant to be sprayed from head to toe throughout the day. Just in time for the summer weather, the new Body Spritz promise to provide what Glossier calls "a scent escape."Just like Glossier's perfumes, the vegan hair and body sprays are designed to be layered with each other. Since the fragrances are sheer, they pair well tog...

info@hypebae.com (Hypebae) Wed, 18 Jun 2025 Hypebae