Sports
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Tems Takes Her Power to the Field with San Diego FC

Tems, renowned for her captivating and soulful sound, is making waves again, but this time, it's in the world of soccer. As the latest addition to the ownership group of San Diego FC (SDFC,) she's bringing her creative energy, and passion for community to the pitch. The Nigerian musician is joining forces with the football community through the Right to Dream organization -- a Ghanaian youth association football academy. Also stepping into this moment is American actress and writer Issa Rae, mak...

info@hypebae.com (Hypebae) Thu, 13 Feb 2025 Hypebae
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Nike’s Powerful New Brand Anthem – “So Win” – Is All About Being the Best

"You can’t be demanding. You can’t be relentless. You can’t put yourself first. So put yourself first," says Doechii’s voice over black-and-white imagery of some of the most iconic athletes in the world right now. Unveiled during Super Bowl LIX, Nike's "So Win" campaign stars Jordan Chiles, A’ja Wilson, Sha’Carri Richardson, Sophia Wilson, Sabrina Ionescu, Caitlin Clark, Alexia Putellas and Juju Watkins. Yes, all women."I don't think we looked at it as a female message," says Nicole ...

info@hypebae.com (Hypebae) Sun, 09 Feb 2025 Hypebae
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Thea Hughes on Creating Warm, Welcoming Spaces for Women in Wellness

Women in sports are taking over the forefront of the industry and that domination isn't stopping any time soon. With WNBA viewership up 155% compared to the 2023 season, the U.S. Women's Olympics team going for the golds last season and women skateboarders conquering the halfpipe — among many other records and barriers broken — it seems like it's finally their time to shine in a space that has been heavily male-dominated since the inception of sport. But this isn't a new development. Women h...

info@hypebae.com (Hypebae) Fri, 07 Feb 2025 Hypebae
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A'ja Wilson and Nike's A'One Shoe Perfects Precision, Performance and Style

WNBA star A'ja Wilson started playing basketball at just 11 years old. With her wealth of experience, she knows exactly what it takes for performance-driven footwear. So, it's no surprise that Nike partnered with her to create her first signature design, along with a matching apparel line.Although inspired by the brand's Giannis basketball model, the A'One silhouette stands alone as a new creation and is over two years in the making. The sports player reflects on the journey on Nike's newsroom p...

info@hypebae.com (Hypebae) Thu, 06 Feb 2025 Hypebae