Sports
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Sephora Becomes the Toronto Tempo's First Founding Partner

Canada's first-ever WNBA team is announcing its inaugural partner — beauty retailer, Sephora. Starting in 2026, when they take the court, the brand's logo will appear on their jerseys, alongside a range of exciting ventures.Throughout the multi-year alliance, Sephora will not only collaborate with the Tempo through unified campaigns but also in-store events, community initiatives, in-arena programming and social media.Two years ago, the WNBA revealed that Toronto would be home to the league's ...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Ready, Set, Run With lululemon and Runna's Marathon-Perfect Program

If your 2025 is off to a running start -- literally -- with sessions logged in the Runna app or training for the London Marathon -- which takes place on April 27, there's a collaboration you won't want to miss. lululemon and Runna have joined forces to make your marathon journey as inspiring as it is empowering.This partnership centers on a 16-week marathon training program, packed with expert-led events designed to elevate your running experience. Hosted by lululemon and Runna, with brand ambas...

info@hypebae.com (Hypebae) Wed, 15 Jan 2025 Hypebae
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Mia Baker Takes a Swing as J.Lindeberg's First-Ever Brand Ambassador

Stockholm-based golf brand J. Lindeberg is swinging into fresh territory by naming Mia Baker as its first-ever lifestyle brand ambassador. However, Baker's path into the sport wasn't exactly a straight drive, before golf entered her life in 2019, she was doing everything but golf -- netball, athletics, mathematics, product management and digital technology. Then, seemingly on a whim, she picked up a club and the rest, as they say, is history.Now, as the face of J. Lindeberg, Baker personifies th...

info@hypebae.com (Hypebae) Thu, 09 Jan 2025 Hypebae
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WNBA Star Angel Reese Deletes Instagram After Being Body Shamed

WNBA star Angel Reese faces backlash, resulting in her deleting her Instagram.The Chicago Sky forward has had an impressive run from starting a viral podcast in 2024 to her stunning style evolution. Although she's known for handling issues classily, it appears Reese has hit her wits end -- and understandably, if so.After sharing her New Year's Eve outfit on Instagram, the WNBA star faced incessant backlash in the comments. The dress was none other than that viral dress circulating on TikTok (s...

info@hypebae.com (Hypebae) Fri, 03 Jan 2025 Hypebae