90s sportswear and summer evenings are the inspiration behind Champion's new Summer Edition campaign. The collection boasts a soft-focus aesthetic that feels like a love letter to summertime in the city, with long days, sun-soaked sidewalks and the relaxed chaos of the warm weather. The result is as dreamy as it sounds.The campaign perfectly captures this sentiment, shot against a backdrop of timeless European architecture with aged charm. This feels like a far cry from the loud, fast pace of mo...

Ice Studios hosted its first annual "Ice City Series" softball game in New York, and the outfits were perfect. In collaboration with Nike, the designs are reminiscent of '90s gym clothes and have given us major FOMO.Ice Studios is a creative community founded by photographer Renell Medrano and talent manager Jess Molone, based across New York and London, representing multidisciplinary artists globally. Through building this collective, they have established a strong voice of creatives that speak...

AC Milan and PUMA unveil the club's third kit for the 2025/26 season, featuring bold designs that draw from both the football and the city's sense of style. This longstanding partnership once again brings us kits that beg to be worn both on and off the pitch.Designed to capture Milan's reputation for style, elegance and design, it features a bold printed reworking of the classic ACM monogram on a sunny yellow with dark green accents. This is an aesthetic nod to the fashion houses that run throug...

99 is the new 100, if Icelandic outerwear label 66°North is anything to go by. To celebrate 99 years of technical excellence, the brand is dropping an extremely limited-edition capsule collection, and flipping the script (both literally and figuratively) by turning its "66" logo upside down into a "99" in honor of the milestone.The collection itself pays homage to 66°North's legacy of crafting the toughest outerwear for the toughest climates. Featuring two of the brand's most celebrated water...