Sports
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Lululemon Is Bringing Sleek Athleisure to the NFL

Lululemon is teaming up with the NFL for the first time ever, bringing its signature silhouettes and comfort to one of the biggest leagues in the world. With a debut collection that spans all 32 teams and the brand's most loved styles, football has officially gotten the lulu treatment. This collaboration might seem a little strange on paper, but the NFL has been in its fashion bag recently, and a new partnership with one of the biggest brands in the athletic clothing industry is a major flex.The...

info@hypebae.com (Hypebae) Thu, 30 Oct 2025 Hypebae
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Nike Brings Its Biggest Soccer Stars Together for a Women-Led Drop

Nike has launched the second edition of Nike United, a special drop fronted and co-designed by six of women's soccer's brightest talents. The first chapter was all about unity, bringing together some of the biggest names in the game: Sophia Wilson, Naomi Girma, Lauren James, Patri Guijarro, Deyna Castellanos and Salma Paralluelo. This next part of the United story focuses on individuality, bringing a bit of personality to Nike's three signature boot silos.Each player represents something differe...

info@hypebae.com (Hypebae) Wed, 29 Oct 2025 Hypebae
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PUMA and Madhappy Drop Their First-Ever Collaboration

Clothing that evokes a sense of optimism and community? Sign us up. As we head into the colder, darker months of the year, all we want to do is wrap up and feel some sense of comfort. PUMA and Madhappy are linking up for the first time to provide just this.LA-based brand Madhappy is bringing its contemporary lifestyle approach to PUMA's athletic codes, giving us a 19-piece collection. At the heart of the clothing offering is the T7-Tracksuit, a PUMA classic reimagined with Madhappy's design lang...

info@hypebae.com (Hypebae) Tue, 28 Oct 2025 Hypebae
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Palace and Nike Are Taking It Back to the Football Glory Days With This New Drop

Palace and Nike are officially linking up with their debut P90 collection, a throwback to early 2000s football glory. Designed for both skaters and strikers, the drop reimagines Nike's Total90 franchise through Palace's unique street-meets-sports lens. Skatepark or Sunday league, you no longer have to choose.Expect shell suits, jerseys and trainers stamped with bold P90 graphics, alongside the usual Palace essentials of hoodies, trackies, sweaters, shorts and tees, all repping the Tri-Ferg logo ...

info@hypebae.com (Hypebae) Mon, 27 Oct 2025 Hypebae