Sports
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Why Mileoff Makes Running Gear for the Girlies

Women's clothing isn't always made by women, and that especially seems to be true within the sportswear world. As the conversation surrounding women in sport (rightly) grows and more brands begin to cater to the needs of women athletes, there's one brand in particular that's caught our attention.Founded in March 2025 by a former employee at Dyson, mileoff is a new running brand created for women, by women. "In running, when you first begin, it's hard to believe that one day you will be able to r...

info@hypebae.com (Hypebae) Wed, 23 Jul 2025 Hypebae
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Hattie Crowther Drops "More Pints Than Paycheques" Shirts to Critique Gender Inequalities

With all eyes on the Women's Euros, many are bringing up the ongoing inequalities that women face in the game. Emerging designer Hattie Crowther is one of them, responding with a collection of one-off shirts to platform her critique and increase visibility.While women's football reaches newfound levels of exposure, the structural issues remain mostly unresolved. Crowther's capsule addresses the problems of unequal pay and exclusionary policies surrounding trans athletes through one-of-one recons...

info@hypebae.com (Hypebae) Wed, 23 Jul 2025 Hypebae
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FOLM, LA's First Cycle-Syncing Wellness Studio Is Here

Meet LA's newest opening: a cycle-syncing wellness studio. Named FOLM (short for Follicular, Ovulation, Luteal, Menstrual), the studio is built entirely around your hormonal rhythms. If that hasn't already convinced you, it's backed by a star-studded team with actress Alexa Demie as one of the founding members, visual direction by artist and director Petra Collins, and a highly qualified team of OB-GYNs, making the studio a rare convergence of expertise and aesthetics.Creating something that not...

info@hypebae.com (Hypebae) Tue, 22 Jul 2025 Hypebae
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Why the Lionesses Won't Be Taking the Knee at the Next Euro's Game

The Lionesses have gone down on one knee ahead of games since the murder of George Floyd in 2020 as an anti-racist gesture, but tonight they will stand before kick-off with Italy in solidarity with their teammate, Jess Carter. The player has spoken out about the racist abuse she has received online throughout the Euros tournament, and has since shared that she is deleting her social media account ahead of the semi-finals.In an Instagram post, she shared, "From the start of the tournament, I have...

info@hypebae.com (Hypebae) Tue, 22 Jul 2025 Hypebae