Following another highly successful collab with adidas originals, Sporty & Rich announces its first-ever hotel residency.Opening July 28, 2025, Sporty & Rich partners with a Shelter Island, New York staple, The Pridwin Hotel & Cottages. The first of its kind, the collab will run from July 28 to Labor Day, Sep 1, 2025.Living at the intersection of fashion and wellness, this residency is perfect for Sporty & Rich's cult-like community. The collaboration offers a range of wellnes...

British sports brand HI-TEC just announced the launch of its first-ever apparel line, dubbed "HTS74." Taking inspiration from the Adventure Racing series from the 1980s and '90s, which saw teams covering long distances by foot, mountain bike and kayak, the new range taps into everything HI-TEC lives and breathes.At the time, HI-TEC actually created the footwear that supported the athletes taking part in these races, designed to help them survive extreme conditions. Expanding the brand's origins...

New official Lionesses merch is dropping just in time for the Women's Euro finals and AFTA Studios is the brand behind the launch. Run by creative wife duo Becca and Jade, who went from fans in 2022 to official merchandise designers for the England Lionesses today, AFTA Studios is hailed as the U.K.'s creative voice within women's football.Launching three limited-edition designs all inspired by the trailblazing team, the collection captures the personalities of the Lionesses and the fans' excite...

If you haven't already caught the football bug from the gripping Women's Euros, then this collaboration will definitely do it for you. For the second year, Venezia FC and NOCTA are collaborating to bring you the new 25/26 Home Jersey.NOCTA, a sports apparel brand by Drake in partnership with Nike, seamlessly blends minimalism with functional urban aesthetics. Together with professional football club Venezia FC, the collaboration offers an authentic connection between football and culture. The Ho...