Stop scrolling because Victoria's Secret just dropped the ultimate sports bras. Launching in the VSX September collection, they're designed to keep up with whatever you throw at them and actually support you. No more compromises and no more hunting for the "perfect fit," it ends here.Arguably one of the hardest activewear items to get right (we've all felt the impact of a bad sports bra), we can trust the professionals at one of the most renowned bra makers out there to deliver. The lineup of fi...
The Spice Girls and the Red Roses just dropped the ultimate celebration of girl power. Teaming up to create a range of apparel and accessories, the new release arrives as the England team prepares to compete for a home Rugby World Cup.Rugby for women and girls has experienced major growth in recent years, and this collaboration with the Spice Girls is continuing to introduce the sport to wider audiences. One of the most successful girl bands, together with the world's number one rugby team, i...
Women's sports is taking over our feeds right now, with athletes fronting some of the biggest fashion campaigns, attending the hottest events and serving social media stardom. Reshaping both the commercial and cultural landscapes, athletes bring much more to the table than just their sporting talent. Many are inspirational figures, social activists or style inspirations, making them the perfect personalities to fill out our feeds. Whether you've never worked out a day in your life, are part of ...
Nike just launched its latest campaign with a slogan swapover, introducing the brand to a new generation. The infamous "Just Do It" tagline is changed to "Why Do It?" in a move to connect with young athletes and reframe success as a choice, encouraging them to create their own next chapter.Nike first launched "Just Do It" in 1988, where it was posed as a challenge to athletes to keep moving forward, even when it was hard. The reintroduced tagline now wants to reframe greatness as a choice and no...