Copenhagen's favorite It-Girl brand, ROTATE, is now the official formalwear supplier for the Danish Women’s National Football Team (DBU).The first collaboration of its kind for DBU Women's teams, the partnership will "outfit players and staff in formal and travelwear for key appearances and match arrivals throughout the 2025 European Championship and beyond," the press release stated.The announcement coincides with a new collection that blends style with functionality. The lineup features lig...

The England and Wales Cricket Board (also known as ECB) just teamed up with the award-winning, British-Indian director Gurinder Chadha. Known for her film, Bend It Like Beckham, Chadha's been tapped to promote this summer's upcoming cricket series which features the India Women's team.Marking the first sports film from Chadha since BILB in 2002, the new release celebrates the evolution of women's cricket and spotlights the cultural unity between the two teams and their loyal fans. Directly drawi...

Adidas debuts a new film in celebration of its partnership with the UEFA Women’s EURO 2025.Released as part of adidas' "You Got This" campaign, the new film features sports superstars Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Waltí and Stina Blackstenius. The film sheds a true light on sportsmanship in women's competitions -- and how competition doesn't have to be negative.Florian Alt, Vice President of global brand communications at adidas, said: "Rivalry is often ...

Adidas just unveiled its new F50 SPARKFUSION football boot, built specifically to support the requirements of the female foot and body. Responding to the very real needs of its athletes, adidas' new launch comes from the desire to make football boots more comfortable for women. Recent reports have shown that the majority of women players have experienced discomfort from unisex boots at some point in their career and this, coupled with over a decade's worth of foot anatomy data, extensive scans a...