England and Chelsea footballer, Euros winner, MBE and now creative partner to Aligne, Lucy Bronze is not slowing down. We've already witnessed her strength and resilience on the pitch (remember when she played the Euros with a fractured tibia? Or when she taped up her own leg injury?). Now we get to see her make moves off the pitch.A year ago, Aligne CEO Ginny Seymour approached Bronze to front the brand's Spring/Summer 2024 campaign. Today, they have signed a year-long partnership built on both...

For the first time ever, Louis Vuitton is bringing its tailoring expertise to the world of soccer by designing both Formal Wear and Formal Travel Wear collections for the women's Real Madrid football team.The bespoke collection comprises ready-to-wear pieces, footwear, accessories and luggage, designed to accompany the team through the defining moments of the season off the pitch. True to the maison's legacy of craftsmanship, signature elements like the iconic VVN leather label, typically seen o...

Liverpool FC and adidas just dropped a new kit, and it's steeped in club history. Designed for the 2025-2026 football season, the exclusive third kit lands in a striking sea green colorway and takes inspiration from LFC kits of the '90s and early 2000s.The jersey also marks the return of the adidas Originals Trefoil to an LFC kit for the first time in almost 35 years. Continuing the heritage theme, it reimagines the team's classic crest from 1987-1992, blending the past with modern design, with ...

Nike and Spotify are expanding their partnership with "Make Moves," a collaboration using the power of music to inspire girls to move to one song every day.The campaign wants to help girls find their sense of enjoyment and belonging within sport, channeling confidence and self-expression. Promoted with the Nike x Spotify "Make Moves" playlist, the soundtrack showcases both brands' dedication to the future of sport and the mental well-being of the next generation, acknowledging how hard it can be...