Beauty
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Function of Beauty's New Customizable Line Caters to Curly Hair

Known for its well-reviewed customizable and colorful products, Function of Beauty launches a new line of haircare goods that will help those with curly hair achieve their personal hair goals. With its latest launch, which features a deep conditioning hair mask and a leave-in conditioner, Function of Beauty continues to lead the charge with a “no one-size-fits-all” haircare approach.Formulated with top-tier ingredients such as murumuru and shea butter, the Curly Hair Mask not only give a vol...

info@hypebae.com (HYPEBAE) Thu, 17 Feb 2022 HYPEBAE
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Jelly Nails Are the Comeback Beauty Trend of 2022

After hair tinsel and retro shaggy mullets, the TikTok beauty community has found its new favorite throwback trend: jelly nails.In the '90s, alongside your favorite jelly sandals were jelly nails to match. A staple for most kids that grew up in that decade, the buckled shoe typically features a clear, sometimes glittery finish. The similar appearance is where this latest nail design trend gets its name from. Trending currently on TikTok at over 141 million views, the hashtag #jellynails makes it...

info@hypebae.com (HYPEBAE) Wed, 16 Feb 2022 HYPEBAE
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'Euphoria' Head Makeup Artist Donni Davy Launches Beauty Brand

Euphoria fans, rejoice: Supported by A24, the hit HBO Max series' head makeup artist Donni Davy will enter the beauty space with her own makeup brand, Half Magic.Although Half Magic will launch with items inspired by the show's popular glam, Donni reveals that it isn't entirely a Euphoria line. “The makeup transcends the show. In its own way, it became its own entity. We want to go with that and not just be an accessory to the show, because at some point the show's gonna be over,” she tells ...

info@hypebae.com (HYPEBAE) Tue, 15 Feb 2022 HYPEBAE
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Indya Moore Redefines Beauty Standards as YSL's New Ambassador

YSL Beauty has announced that Indya Moore will take on the ambassador role for its U.S. program, which aims to push boundaries and redefine conventional beauty standards.The brand's goal is to portray authenticity and freedom, which can be further cemented by Moore's passionate and unapologetic attitude. The Pose star shares: "Bigger. Bolder. Better. That's my philosophy in life and what I will carry into this partnership with YSL Beauty." They continued: "We share a passion for superior beaut...

info@hypebae.com (HYPEBAE) Sun, 13 Feb 2022 HYPEBAE