Beauty
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Deciem, Parent Company of The Ordinary, Is Shutting Down 4 Brands

Deciem recently announced it would close HIF, Hylamide, Abnomaly and The Chemistry Brand in an Instagram post. The beauty company will focus on its crown jewel, The Ordinary, known for its affordable, ingredient-focused serums, as well as skincare brand NIOD. Products will be available for purchase from the soon-to-be-shuttered brands until they run out.“We are refocusing our attention on science-first functional skincare ... This new approach will power us to do more of what you love, while a...

info@hypebae.com (HYPEBAE) Wed, 06 Apr 2022 HYPEBAE
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Megan Fox Just Got Curtain Bangs – See Her New Hairstyle

Megan Fox is on the new bang trend, and we have questions about it. The Jennifer's Body star has recently shared new pics on Instagram, in which she wears a Tinkerbell-inspired top knot paired with side-swept curtain bangs crafted by hairstylist, Dimitris Giannetos.The bangs go great with Fox's dominatrix-esque fit, as she pairs a blue mesh two-piece set with thigh-high, open-toed leather boots and extra-long purple stiletto nails. To finish off the look, she wears a frosty blue eyeshadow on the...

info@hypebae.com (HYPEBAE) Tue, 05 Apr 2022 HYPEBAE
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Achieve Winged Liner Like a Pro With TikTok's New Eyeliner Filter

From contouring to brow mapping, it seems like there’s a new makeup hack emerging on TikTok every day. Now, the tools for achieving the perfect liquid liner have gone digital too. With #eyelinerfilter amassing over 400 million views on the app, beauty TikTokers are now using the new eyeliner filter to help do their eye makeup.When it comes to makeup, there perhaps isn't a skill more important than mastering the winged eyeliner. Serving as a digital stencil, the TikTok filter reflects a current...

info@hypebae.com (HYPEBAE) Tue, 05 Apr 2022 HYPEBAE
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The "Mixie" Is the Ultimate It Haircut for Spring

1970s-style big hair is experiencing a resurgence in the 2020s. Over the last two years, the popularity of curtain bangs, the shag and the mullet have proved that classic '70s haircuts are once again relevant. I'm convinced of this, thanks to a hybrid pixie-mullet haircut I've been seeing all over my Instagram and TikTok feeds.The "mixie" cut is somewhat of a crossover between a pixie and a mullet. To achieve this look, you'll need to trim the hair short at the front like the pixie cut, and have...

info@hypebae.com (HYPEBAE) Tue, 05 Apr 2022 HYPEBAE