If you're a fragrance fan, Rahasya is a name you need to get on your radar. Launched just one year ago, the Singapore-based fragrance house has already released several core scents, each embodying the vibrant spirit of India through a contemporary lens.It aims to reposition and represent the niche perfumery that lives on the subcontinent, bringing its culture to life with high-quality fragrances rooted in memories and design-led storytelling. Founded by three friends: Sachit and Utkarsh from Ind...

In the era of skincare jargon, The Ordinary is attempting to shed light on misleading buzzwords in its newest campaign. Based on the brand's ethos of transparency and science-backed formulas, the "Periodic Fable" campaign is challenging the marketing tactics of the beauty world, along with the validity of the internet's most-used skincare terms.For skincare fans, ingredients have become far more important than brand names. As a result, consumer awareness is on the rise. In an attempt to further ...

LOEWE Perfumes introduces its "Crafted Collection," which includes three multifaceted perfumes: "Bittersweet Oud," "Iris Root" and "Roasted Vanilla." Harping on the fragrance house's elevated vision, the new collection is said to celebrate singular scent notes by blending them with the finest ingredients and packaging them in artisanal, handblown glass bottles.In honor of the launch, the brand called upon Sorry, Baby star Eva Victor to be the face of collection — which also serves as the first...

After being announced Skylar's chief creative officer, Love Island USA's Leah Kateb has just unveiled her debut fragrance with the brand. The new "Double Dates" perfume is described as decadent yet refined, as well as an ode to Kateb's Persian heritage. Just like the reality TV star's title as "refounder," the fragrance marks a new era for Skylar."Creating my first fragrance with Skylar has been the sweetest dream come true. 'Double Dates' gives me that delicate, warm, and, most importantly, ed...