If you binge-watched beauty gurus in the 2010s, you're probably familiar with Ipsy. Before TikTok was around to dictate which products are worthy of our shelf space, beauty fans relied on the beauty subscription service's monthly glam bags to test out all of the hottest products. Just recently, the brand dropped its new "I Play Beauty" campaign that's all about reframing makeup and skincare as a hobby, rather than just a routine.The video campaign features real life beauty fans and influencers i...

The beauty space is never short of new products that claim to be non-negotiable additions to our routines. Although skincare lovers now cringe at the thought of not wearing SPF on a daily basis, new products like whole body deodorant are also attempting to set themselves apart as essentials. But, in the sea of buzzy products and TikTok fads, it can be impossible to distinguish what's really worth adding to your daily rotation.When it comes to sweat and body odor, we can all be extra conscious wh...

For Jamaican singer and dancer Shenseea, beauty has always been an integral part of who she is. Thanks to her mother, who was an esthetician, the reggae artist has understood the significance of self-care and the confidence that comes from looking your best. Now, she's intertwining her love for beauty into her passion for making music.Growing up, Shenseea's idols made her conscious of how powerful music can be. Citing Michael Jackson as one of her major inspirations, the artist began to dream ab...

Brown-owned beauty brands are few and far between, so when one crops up, it's impossible not to be excited about it. Kulfi Beauty was founded by Priyanka Ganjoo back in 2021 in New York City and just four years later, it's making its official launch across the globe. Born from a desire to create products that empower and celebrate South Asian skin tones, the brand focuses on playfulness, vibrant colors and above all else: joy."I realized I wanted to create a brand that's joyful, welcoming and wi...