Nike and Milk Makeup are teaming up for a collaboration inspired by runners and their unapologetic self-expression. While Nike is releasing a "Hyper Pink" colorway of its Vomero Plus running shoe, Milk Makeup brings us a matching pink Balmade tinted lip balm to help you win the race in record time.Naturally, the limited-edition hot pink sneakers and balm will quickly become your run day essentials. While the Vompero Plus sneakers are an obvious must, the more surprising Milk Makeup Balmade is ac...

In the U.S., beauty trends vary from place to place. While someone might consider an "LA 10" to have chiseled cheek bones and smokey eye makeup like Bella Hadid, a "Utah 10" is more synonymous with beach waves and bronzed skin. Regardless of where you live, you've probably noticed the growing number of TikTokers attempting to turn themselves in to "10's" from various states with hair and makeup. Although it's seemingly innocent in nature, the trend has sparked a larger debate about the harmful e...

Driven by the desire to simplify skincare, KOBA is implementing the safou fruit into its portfolio of creams, soaps and balms. By emphasizing the hero ingredient, KOBA is hoping to bring ancestral beauty practices to the masses — all while delivering vegan products and sustainable packaging.When it comes to hydration, KOBA's products work overtime to repair dry skin and naturally improve texture. Of course, this is accomplished by safou oil, which the brand recognizes as "a unique natural vege...

Skin-first makeup brand Youthforia announced it's officially shutting down. The closure was just confirmed on the brand's Instagram — with a notes app statement written by its CEO Fiona Co Chan. After Youthforia found itself in hot water over its limited range of foundation shades, beauty fans have started to speculate about whether or not the closure is a result of the backlash — although the sentiment hasn't been confirmed nor denied by the brand.Back in October 2023, TikToker Golloria Geo...