Beauty
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Benefit Launches First New "Benetint" Shades Since Its Creation in 1976

After nearly fifty years of offering a single shade, Benefit Cosmetics' beloved "Benetint" is finally expanding its color range — adding the shades "Raspberry" and "Dark Cherry." Alongside the launch, the brand's releasing a visual campaign starring influencer Dezi Perkins."Raspberry" and "Dark Cherry" contain the same formula as their predecessor, "Rose." They'll deliver that signature sheer, buildable flush makeup fans know and love — just with a deeper, moodier twist. The product is known...

info@hypebae.com (Hypebae) Wed, 30 Apr 2025 Hypebae
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Drake's Better World Fragrance House Launches First-Ever Eau de Parfum

Better World Fragrance House, Drake's luxury candle brand, is finally introducing its first eau de parfum. "Summer Mink" is what we'd expect from the rapper, who teamed up with Michael Carby of Givaudan to create a scent that prepares us for warmer weather.Meant to mimic a beachy breeze, the olfactory experience of this fragrance immediately takes us to one of the many tropical destinations Drake frequents, where he often enjoys himself on the most luxurious vacations.Inspired by the feeling of ...

info@hypebae.com (Hypebae) Wed, 30 Apr 2025 Hypebae
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10 New Gourmand Fragrances That Smell Good Enough to Eat

Gourmand is back and it's better than ever. In 2025, this fragrance category is experiencing a surge in popularity, with interest soaring by 70% year over year, according to Perfumer & Flavorist. The lines between culinary desire and olfactory experience are blurring — it's a food lover's world, we're just living in it. But, what exactly is a gourmand?If you’re new to the category, gourmands are full of rich, edible-inspired notes — think sweet vanilla, comforting caramel and decadent...

info@hypebae.com (Hypebae) Mon, 28 Apr 2025 Hypebae
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"Stop Trying to Give Me My Boobs Back" Reclaims the Breast Cancer Scar

Our relationship with our breasts is deeply personal, especially for those who are going through cancer. In a powerful move to shift the narrative and spread awareness, survivor Emily Voreas joined forces with photographer Diane Villadsen and writer Julia Segal for a new campaign titled "Stop Trying to Give Me My Boobs Back." The project spotlights the choice to opt for a flat closure after a mastectomy, becoming a "flattie" and reclaiming beauty beyond reconstruction.The photo series showcases ...

info@hypebae.com (Hypebae) Tue, 29 Apr 2025 Hypebae