Gentle Monster's Spring 2026 Collection Is in Full Bloom, Literally
info@hypebae.com (Hypebae) Mon, 12 Jan 2026 Hypebae
Gentle Monster has done it again. The cult-favorite eyewear brand just teased its Spring 2026 "Bouquet" collection with a campaign film co-directed by FKA twigs and Jordan Hemingway. Unsurprisingly, it's a full-on visual fantasy.
Drawing inspiration from the delicate structure of plant stems, the collection transforms organic botanical elements into sculptural eyewear designs. The accompanying film is set to an unreleased FKA twigs track, revealed here for the first time, as surreal imagery and dynamic performance capture the essence of a flower in bloom. Set within an ethereal dreamscape, the narrative follows a small bud as it gradually unfurls, symbolizing growth, energy and transformation, signature motifs within the brand's universe.
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The collection introduces elevated frames defined by looping silhouettes and tangled detailing inspired by natural botanical structures. The standout style features vibrant headwork along the arms, evoking the layered beauty of a full floral arrangement. Spring has officially sprung with these lush lenses.
To celebrate the launch, Gentle Monster is unveiling immersive pop-up installations across six cities worldwide filled with blossoming beauty. Each space is designed as a surreal garden, featuring oversized floral structures encircling a reflective chrome statue. The brand invites you to step inside a dreamlike world of bloom.
The collection drops on January 16 online and in stores, so mark your calendars.
In other news, check out this debut collaboration from Alpha Industries and Cecilie Bahnsen.