Coach Brings High Fashion to the Sims 4 With a Stylish New Partnership

Coach is officially launching in SimNation, with the New York-based brand announcing a new collaboration with The Sims 4. The open access collection will bring nine Coach items to the popular game, with over 60 color and pattern variations for your styling delight. This isn't the first time the Sims has ventured into high fashion, but this might be the game's biggest partnership yet.

Unlike the Moschino Stuff Pack that launched in 2019, this collaboration with Coach is completely free. Launching as an update to the base game for all users, the brand's popular Tabby and Brooklyn bags are reimagined as home decor, and Sims exclusive outfits bring new gameplay experiences with a branded trunk wardrobe.

The Sims 4 is arguably one of the most fashionable games out there. Official content in collaboration with Depop and Moschino came straight from the minds at Electronic Arts, but the game's talented custom content creators have been recreating runway looks and the hottest accessories in the virtual sphere for decades. Despite fashion being a major part of the Sims experience across all its editions, this collaboration is one of the most unique and accessible the game has ever seen. Bringing the playful, stylish spirit of Coach to its international audience, this link-up is a match made in heaven.

The Coach x Sims 4 collection launches in-game worldwide on January 13.

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