Prada's SS26 Campaign Is All About Perspective

Prada's new Spring/Summer 2026 campaign is all about perspective. Investigating "the very nature of advertising," the campaign is lensed by Oliver Hadlee Pearch and features a star-studded cast of Prada brand ambassadors, musicians, models and actors.

From Hunter Schafer and John Glacier to Damson Idris and Carey Mulligan, the striking visuals capture each talent in a playful collage that interrogates our relationship with advertising. Remixed by American artist Anne Collier, the images reimagine the traditional fashion campaign with inspiration from the digital age.

In each composition, "outside hands" are shown holding the images of the collection, which are then also captured by Pearch. Repositioning the role of the observer and the onlooker, the unique campaign breaks a fourth wall we didn't even know existed.

Celebrating the art of fashion imagery and Prada's longstanding relationship with contemporary artists, the campaign aims to redress, redesign and change our perspectives.

Take a look at the visuals above and head to Prada's website to see more from the SS26 collection.

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