KATSEYE Stars in Pandora's Mini Charms Campaign
info@hypebae.com (Hypebae) Thu, 08 Jan 2026 Hypebae
Pandora is giving us tiny jewelry charms with a big impact. To celebrate the new Minis, the brand is dropping a campaign starring global girl group KATSEYE. Designed to be mixed, matched and layered for total personalization, your charm game is about to level up.
KATSEYE embodies empowerment and creativity, which they bring to the heart of the campaign through their expressive styling and diverse representation. The Pandora Minis enter a new era with six new charms for bold looks inspired by the group's style. In the campaign, you'll find symbols including a globe and musical note alongside other meaning-led pieces that reflect each girl's individuality.
The charms are paired with bracelets, necklaces and hoop earrings, coming together in expressive combinations to celebrate all your personal tastes. "We love wearing jewelry that means something to each of us," said KATSEYE. "Everyone can find the charm that fits their own story, and that is what makes the collection so fun to wear."
The new Mini Charms are now available to shop on the Pandora website and in stores. Check out the campaign images above for some styling inspiration.
In other news, check out BLACKPINK's My Melody collab for their DEADLINE World Tour.
Click here to view full gallery at Hypebae
