Lily McMenamy Explores Love and Intimacy in the New Ami Paris Campaign
info@hypebae.com (Hypebae) Wed, 17 Dec 2025 Hypebae
Ami Paris is taking a different approach this holiday season, focusing on a celebration of love. Showcased through its new "The Intimate Celebration" campaign, the brand is exploring themes of intimacy, love and freedom.
The campaign follows a couple, far away from crowded rooms and festive dance floors, and instead, captures them enjoying their own company. Pictured in the latest collection, designed by Alexandre Mattiussi, the visuals showcase a selection of the brand's new "evening essentials," including sleek black ready-to-wear styles, retro denim silhouettes and decadent gold jewels.
Standouts include the brand's signature Carrousel Bag, along with buckled skirts, sharp collared shirts and timeless bodysuits. Model Lily McMenamy is the star of the show in the brand's campaign, showing us how to celebrate the holiday season in style.
Take a look at "The Intimate Celebration" above and head to the Ami Paris website to shop the new collection.
In other festive news, Nude Project just dropped its third Playboy collection.
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