LOoPHA Wants Your Body Care to Smell Just as Good as It Feels

The DECIEM Lab, which is responsible for making brands like NIOD and The Ordinary, just launched LOoPHA. The body care brand is described as being "high-performance and environment enhancing," with scent-forward products that promise to be just as effective as they are playful.

Making up LOoPHA's lineup, there's the Hand + Body Wash, the Powder-to-Gel Wash and the Biomimetic Body Serum. The Hand + Body Wash is said to cleanse while leaving your skin feeling soft, on the other hand, the innovative Powder-to-Gel Wash is a water-activated body cleanser that is bursting with fragrance. Lastly, the Biomimetic Body Serum is formulated with active ingredients to even skin tone and improve texture.

 

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While the Biomimetic Body Serum is infused with a skin musk scent, the two cleansers are available in three different fragrances, or "moods," as the brand calls them. "Oud + Amber" is warm with notes of amber, bergamot and tonka. "Broadleaf Forest" is woody with notes of cedar, patchouli and vetiver — while "Chalk" is powdery with notes of mint, saffron, anise and musk.

The LOoPHA lineup ranges from $22 USD - $32 USD and is available for purchase on the brand's website.

For more beauty, read about the best hair and makeup looks of the 2025 MTV VMAs.

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