Laneige Teams up With Coco Jones for Its Newest Release

Laneige just launched a limited-edition shimmery iteration of its cult-favorite Lip Glowy Balm and tapped singer Coco Jones to be the face of the campaign. The new balms come in two new shades and add a subtle, yet sparkly touch while delivering the same luxurious hydration as the original K-beauty lip product.

For the campaign, Jones wore the brand new Stardust Lip Glowy Balm shades with a sparkly eye look to complement the glimmery aesthetic of the launch. When it comes to the partnership, Laneige says the actor was the perfect choice to represent the fresh addition to its lip lineup. "With her breakout success, radiance and undeniable energy, [Coco Jones] embodies the spirit of authenticity and joy that defines Laneige," the brand says in a press release.

 

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The newest shades include "Pink Supernova," a warm pink with gold shimmer and "Milkyway," a silver pearlescent shimmer. Similarly to the pre-existing shades, the Stardust Lip Glowy Balm is formulated with shea butter to nourish the lips and bring all-day hydration — only now with a touch of sparkle.

The Stardust Lip Glowy Balms retail for $19 USD and are available for purchase on the Sephora website.

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