8 Brazilian Beauty Brands to Keep on Your Radar
info@hypebae.com (Hypebae) Thu, 04 Sep 2025 Hypebae
When it comes to Brazilian beauty brands, Sol de Janeiro might be the first to come to mind — but, there are a multitude of tried-and-true brands from Brazil that serve as staples for beauty lovers. With Brazilian Independence Day approaching on September 7, Brazil's lasting impact on the beauty world is especially evident. No matter where you're from, you most likely recognize Brazilian beauty brands for their skin-loving, natural ingredients and ability to bridge the gap between tradition and innovation.
Brazil's booming beauty industry is a culmination of centuries of cultural tradition. Drawing inspiration from native ingredients and the country's rich history of body care, Brazilian brands are often at the forefront of sustainable practices in the beauty space. Working directly with local communities and organizations that promote the ethical sourcing of ingredients, brands like Natura consider social impact to be a core part of its identity — just as much as its products are.
Beyond body care, Brazil is also responsible for integrating its ethos of indigenous ingredients and century-old customs across hair, fragrance, makeup and skincare. Although varying brands make use of different formulas and sustainability practices, Brazilian beauty brands have gained a reputation for being especially effective and inclusive.
Ahead, we outline eight of the most noteworthy Brazilian beauty brands to keep on your radar.
Sol de Janeiro
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Known for its cult-favorite Brazilian Bum Bum Cream and Perfume Mists, Sol de Janeiro is a cruelty-free, vegan brand specializing in body care products. Its luxurious formulas promise to leave your skin feeling silky and soft, thanks to ingredients like Brazil nuts and coconut oil. As for sustainability, the brand collaborates with suppliers to positively impact natural resources and also uses excess plastic to craft musical instruments for Brazil's Mangueira Samba School.
Granado
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When it comes to perfume, Granado is a popular choice for luxe fragrances and bath products. In 1870, the brand was founded as a pharmacy that emphasized natural ingredients and Brazilian heritage. Now, Granado is merging its cultural background with its passion for high quality perfume. Its lineup includes gourmand hand creams and floral diffusers — all of which are made possible thanks to natural ingredients and ethical production.
Natura
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Cruelty free, vegan brand Natura is bringing natural skincare to the masses. In addition to its mission of nature-first beauty and preservation of the Amazon Forest, Natura is making use of innovative formulas that moisturize while improving skin texture. Its expansive range includes bath, hair, skin and fragrance products that utilize fair-trade ingredients.
Bruna Tavares
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