The Coolest Shows From Seoul Fashion Week SS26 So Far

Seoul Fashion Week kicked off its 25th anniversary this month, returning to the runways on September 1. Utilizing the city's landmarks as their backdrop, the Spring/Summer 2026 season's collections were showcased against a backdrop of mountain views, religious architecture and heritage locations.

Featuring labels like Andersson Bell and Slingstone, the SS26 schedule offers an eclectic mix of emerging and established designers, blending traditional style with contemporary design principles. This season also debuted a partnership with Berlin Fashion Week, resulting in a curated showroom featuring 12 Berlin-based emerging brands and designers.

Read on for our highlights of Seoul Fashion Week SS26 so far.

Andersson Bell

The season opened with Andersson Bell's showcase on Deoksugung-gil, a renowned street in Seoul that channels the city's underground spirit and "urban sensibility." Titled "Soft Clash," the new collection took inspiration from the color palettes of American painter Mark Rothko and the offbeat attitudes of PJ Harvey and Jarvis Cocker. Exploring the art of mis-matching colors, fabrics and patterns, the showcase acted as a masterclass in juxtaposition.

"We wanted every element — the garments, the space, the music, the movement of the models, and even the colors of the lighting — to follow a single emotional line. Fashion is not only about clothes; it is about the total atmosphere and the feelings it evokes," Creative Director Dohun Kim said in a press release.

Slingstone

Slingstone's SS26 collection took inspiration from the 1950s and 60s eras, reimagining vintage silhouettes and styling through a contemporary lens. Guided by Park Jong-chul's philosophy that "fashion is emotional therapy," the collection offered a sense of continuity, merging the worlds of past and present. Showcased through a restrained color palette of black and white, the collection featured subtle cultural nods like hanji (traditional Korean paper) and the "Taegeuk" motif.

Caruso

Caruso presented a contemporary take on traditional menswear, pushing boundaries through genderless silhouettes, daring cut-outs and of course: lots of layering. Denim popper pants, wide-legged trousers and oversized jackets were showcased amongst paisley bandanas, delicate fringing and colorful clashes.

Big Park

BIG PARK staged its runway show at a centuries-old temple in the city's Seongbuk District. With that, the designer transformed a historic space into a unique experience, blending the fashion world with tradition and heritage. As a result, the striking collection was showcased against a backdrop of temple architecture and picturesque mountain vistas, and following the showcase, guests were invited to experience "temple cuisine" and explore the temple site.

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