Rich Paul Unveils New Balance 550 Collaboration

Sports agent (and Adele's boyfriend) Rich Paul has just unveiled a New Balance 550 collaboration, offering a super sweet lavender colorway.

Managing the likes of LeBron James, Anthony Davis, Draymond Green and Zach LaVine, Paul is now turning his attention towards sneaker design, presenting the tenderly crafted shoe. Made from smooth suede, the light purple sneaker features a darker grape, outlining the "N" and the collar, while Paul's full name sits across the tongue with his initials on the footbeds and heels. White roses rest underneath the New Balance logo, pointing to Paul's softer side as the shoe box reads, "Forever Yours" on its interior.

Take a closer look at Rich Paul's New Balance 550 in the gallery above and stay tuned for an official release date and price.

Click here to view full gallery at Hypebae