Odessa A'zion Stars in Stella McCartney's Generation Falabella Campaign
info@hypebae.com (Hypebae) Thu, 15 May 2025 Hypebae
Stella McCartney just launched a limited-edition capsule to celebrate the first luxury vegan bag: the ever-iconic Falabella. Dubbed "Generation Falabella," the new campaign stars a vibrant array of rising stars like musician Role Model and actors Odessa A'zion and Quen Blackwell.
Celebrating themes of fashion, film, music and beyond, the campaign leans into the Falaballa's rock 'n' roll heritage through its leading talents. Shot in Los Angeles, each member of Gen F spotlights new silhouettes from Stella McCartney's Fall 2025 ready-to-wear collections.
Showcasing the Falabella like never before, the campaign celebrates its distinctive star power and reintroduces it to a new generation of changemakers. Handcrafted with cruelty-free leather alternatives by re-trained leather artisans in Italy, the it-bag has since become a firm favorite amongst its celebrity fanbase.
Take a look at the new "Generation Falabella" campaign above, featuring exclusive BTS of A'zion. Head to the Stella McCartney website to shop the new silhouettes.
In other news, Nadia Lee Cohen tributes her childhood babysitter with IDEA Books.
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