Is MSCHF Opening a Creative Agency?

The subversive brand known for its mischievous drops -- like making big red boots go viral and selling a microscopic purse for over $70k USD -- is entering a new era. According to research, MSCHF is opening the doors to its creative agency -- here's what you need to know.

On August 18, we spotted a new Instagram account by the MSCHF brand. Named @appliedmschf, aka Applied MSCHF is allegedly "an external projects division created by MSCHF," the page's bio read. At the moment, the page only has nine followers.

The Instagram page is currently listed as private without any other details shared. However, the MSCHF affiliation has been confirmed through the main MSCHF Instagram account.

The announcement follows a series of creative agency announcements from pop culture's most notable. Most recently, producer and creative director Pharrell Williams launched VIRGINIA, which is a creative agency, collective and also a pseudonym for him to share his next wave of launches. Elsewhere, rapper Kendrick Lamar announced his agency, Project 3, launched with his pgLang partner, Dave Free.

Stay tuned for updates.

While you're here, visit our advice column on how to blow up online featuring fashion's favorite content creators. In other creative news, Bad Bunny's drag persona is memorialized in this new photography book. 

Click here to view full gallery at Hypebae