In collaboration with Scandi clothing store Stockholm Surfboard Club, cult beauty brand BYREDO has unveiled a limited-edition swimsuit called "Summer Friend."Falling under the brand's Byproduct line, which houses all of its non-beauty related launches, the swimsuit draws inspiration from surfing culture and pays homage to the long days of the Scandinavian summer. "Summer Friend" takes you back to making memories in Stockholm’s famous Archipelagos, surrounded by boundless sea and natural beau...

In a time where trendy aesthetics are born and bred on TikTok every other day, ROMWE has made the process of finding your next source of fashion inspiration easier. Enlisting Xowie Jones, ROMWE tapped the reigning TikTok star to stylize and creatively interpret a new generation of fashion trends. Incorporating a mix of romanticized lace, touches of plaid, and grunge-inspired knits, she expressed her identity effortlessly.“I was excited to partner with ROMWE because I tend to pull from many sty...

As sustainability becomes top of mind for most shoppers these days, many fast fashion companies are capitalizing on our climate concerns. Fast fashion company H&M is at the center of a lawsuit as it is being sued for “misleading” sustainability marketing.The legal action is championed by Chelsea Commodore who filed the lawsuit on July 27. According to the class action complaint, H&M is accused of “taking advantage of consumers’ interest'' in slow fashion and mindful manufacturing...

In honour of England's incredible Lionesses smashing their way to the Euro finals this month, streetwear brand TOMME is releasing a limited-edition football bag that will be available for purchase on the day of the game.Complete with a cotton lining and TOMME's signature metal hardware, the bag comes in a crisp white and red colorway (paying homage to the St George flag) and boasts a vivid red strap. In line with TOMME's ethos of transforming male-dominated sportswear into accessible and unisex ...