Fashion tech company Lyst just announced the latest instalment of its quarterly index report, announcing that Gucci is currently the world's hottest brand for Q2.In order to compile the results, Lyst analyzes the online behaviors of over 200 million shoppers a year who utilize the platform to browse and buy fashion across brands and stores online. Lyst's formula takes into account searches both on and off the platform alongside product views, sales and social media mentions over a three-month pe...

When I tell you that ’90s Prada has a hold on me, I can’t even begin to explain how strong that hold is. The ’90s heavily impact my personal style, but Prada’s specific take on pared-back minimalism is something that I think about a lot. Pieces like simple strappy dresses, ribbed-knit polos, maxi skirts, and inventive nylon designs are hallmarks of Prada’s collections from the decade that feel just as relevant now as they did when they originally debuted on the runways.With Pradaâ€...

Is anyone in need of some shopping inspiration? Well, nobody asked, but I'm certainly delivering anyway. With a dizzying number of new pieces hitting the market, it can be downright intimidating to peruse what's out there in the hopes of making a little wardrobe update. But that's where I come in, friends. On a typical day, I do some online browsing to highlight the very best shopping picks of the moment, but today, I'm taking it a step further by showing you what we're personally addi...

Never Have I Ever has released the first official trailer for its upcoming season, giving fans an inside look into Devi Vishwakumar (Maitreyi Ramakrishnan) and Paxton Hall-Yoshida (Darren Barnet)'s new relationship.The trailer begins with Devi and Paxton walking hand in hand through the school halls as their classmates look at them with shocked expressions on their faces, including Ben, Devi's past fling.In the Season 2 finale, fans finally got to see Devi get her fairytale ending when she and P...