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Kim Shui and Afterpay Host Virtual Casting for NYFW

Designer Kim Shui has partnered with Afterpay to host a virtual casting for a model, photographer and stylist for New York Fashion Week. Opening up the doors of a traditionally opaque and sometimes elitist industry, Shui’s search for creative talent online only further diversifies the fashion world.In addition to a virtual casting, the designer for It-girls everywhere will be crowdsourcing images to create a custom print for one of her pieces. Tapping into the power of the metaverse and the di...

info@hypebae.com (HYPEBAE) Wed, 03 Aug 2022 HYPEBAE
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Balenciaga Drops Calfskin Trash Bags for $1,790 USD

Balenciaga has released a range of Trash Pouches for the Fall/Winter 2022 season.First unveiled on the runway back in March, the design joins a slew of unconventional garments and accessories designed by Demna, such as Kim Kardashian's squeaky tape fit. At the show, models walked down the runway carrying the Trash Pouches with snow blowing indoors as part of the creative director's portrayal of his upbringing in Georgia, simultaneously delivering a message of support to Ukrainian families fleein...

info@hypebae.com (HYPEBAE) Wed, 03 Aug 2022 HYPEBAE
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Cole Sprouse Captures Canada Goose FW22 Campaign

Actor and photographer Cole Sprouse has partnered with Canada Goose yet again, capturing the brand's Fall/Winter 2022 "Live in the Open" campaign. Set amidst the daunting snow-capped Rocky mountains of Alberta, Canada, Sprouse expertly frames the storied label's famously outdoor-ready pieces.Centered around Canada Goose's "Live in the Open" ethos, the campaign hopes to encourage meaningful relationships with nature, honoring our innate connection with the environment. Making their debut in the n...

info@hypebae.com (HYPEBAE) Tue, 02 Aug 2022 HYPEBAE
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PUMA's New Sustainability Conference Is All About Gen Z

PUMA has announced that it will host a first-of-its-kind conference centered around sustainable fashion and with young people at the heart of the conversation. Taking place in London, the conference is set to open up the floor to PUMA'S industry peers, activists, NGOs, experts, ambassadors and consumers to facilitate discussions surrounding the industry's most pressing sustainability challenges.Dubbed "Conference of the People" as a nod to the UN's "Conference of the Parties," the event will pla...

info@hypebae.com (HYPEBAE) Tue, 02 Aug 2022 HYPEBAE