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'80s Excess Meets the Rich Mom—This Is the Niche Aesthetic Gaining Momentum

TikTok has a fascination with wealth, or at least what it "looks" like. The ongoing conversations and debates about "quiet luxury" and the "old money aesthetic" have taught us that. Around this time last year, the internet became hyperfixated on looking like a rich mom. A few months later, it was emulating older women who own beachfront villas. Emerging from the dust is a more elaborate fashion identity, marrying the glamour of the rich mom with the over-the-top kitschiness of the '80s through ...

Indya Brown Thu, 27 Apr 2023 Who What Wear
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Still Here Unveils Its Softest Denim Yet

New York-based brand Still Here has just revealed the Cloud collection, offering its softest denim ever.The aptly named material is comprised of 100 percent cotton, featuring a supple satin twill weave that results in a sumptuous drapey texture. The assortment of jeans and workwear shirts bear an airy feel, while still maintaining their shape, delivering maximum comfort and longevity. The Cloud collection boasts three jean silhouettes -- Subway, a utilitarian, carpenter style option, Walker, a g...

info@hypebae.com (Hypebae) Wed, 26 Apr 2023 Hypebae
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INUIKII x Niamh Emily Foster Drop A Kaleidoscope of Knits

Swiss luxury footwear brand INUIKII has tapped endlessly creative 24-year-old knitwear designer Niamh Emily Foster for its latest collaboration, delivering a collection of kitschy knits.After two years of conceptualization, the limited-edition Spring/Summer 2023 collection features candy-colored hand-knitted sweaters and sneakers, tenderly crafted from yarn, mohair and leather, resulting in utterly unique pieces."I discovered Niamh's art on Mia Regan's Instagram and immediately fell in love with...

info@hypebae.com (Hypebae) Wed, 26 Apr 2023 Hypebae
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Channel Your Inner Farmer With Balenciaga's Virtual Agriculture Experience

Continuing its dedication to raising awareness about regenerative agriculture, Balenciaga launched an all-new augmented reality experience.Users can access the experience from any smart device, enabling them to farm crops in augmented reality using techniques and tools which -- when translated to actual reality -- can directly improve the health of the soil around us. The experience allows its user to choose a dedicated farmer and lead them around virtual landmarks, all with the aim of growing s...

info@hypebae.com (Hypebae) Tue, 25 Apr 2023 Hypebae