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Alterations App SOJO Wants to Make Tailoring Cool Again

For the longest time, professional tailoring was seen as something that only luxury shoppers could afford. Once reserved for society's elite, the concept of alterations is one that's seen a resurgence of late -- likely due to an increase in sustainable mindsets coupled with the current cost of living crisis -- and there's one company spearheading the trend amongst the younger generations.Founded in 2021 by Josephine Philips, SOJO was born from frustrations surrounding the archaic garment-tailori...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae
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Good American Has Your Summer Denim Sorted

Khloé Kardashian's inclusive fashion label, Good American, just launched the ultimate collection of denim styles, and you'll want to live in it all summer long.Dubbed "Denim Daze," the new collection features updated versions of the brand's best-selling styles -- designed to support all bodies and curves through a range of different silhouettes. Comprising the signature light-wash jeans, denim shorts and skirts, the collection features a selection of must-have styles across all denim categories...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae
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TikTok Users Turned Me on to These Amazing Under-$35 Amazon Finds

If there's one thing TikTok is great at, it's trendsetting. Whether you use the app for recipes, beauty tutorials, or dances, the platform has a knack for making things go viral. Of course, as a fashion writer, I'm partial to the style side of TikTok, and recently I can't stop watching Amazon try-on videos. Not only are they extremely helpful in terms of seeing the quality of items I'm interested in, but it's great to see outfits on additional people when the models on Amazon leave you with...

Courtney Falsey Wed, 26 Apr 2023 Who What Wear
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Supreme x Jacob & Co. Drop Engraved Bracelets for SS23

Supreme is predicting a drippy season as the much-hyped streetwear brand is teaming up with Jacob & Co to release engraved bracelets for Spring/Summer 2023.Initially teased back in February as a part of the full collection preview, the set of accessories arrives within the brand's Week 10 release. The Supreme x Jacob & Co. Engraved Link Bracelet pay homage to the New York label's instantly recognizable Box Logo motif, featuring the emblem on 10 embossed logo links, as well as a logo clas...

info@hypebae.com (Hypebae) Wed, 26 Apr 2023 Hypebae