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Florence Pugh Channels Her Inner Diva in Valentino's New Campaign

Known for making a statement on the red carpet with the brand, actor Florence Pugh is Valentino's newest DI.VA, embodying the brand's commitment to different values in its new campaign, shot by Steven Meisel.Tapping into her distinctive creative process, the campaign sees Pugh demonstrating an "encyclopedia of feelings," showcasing her power to express different characters whilst remaining uniquely her. Continuing to embrace her values of authenticity and non-conformity, the campaign demonstrate...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae
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Travis Scott Drops Women's Jordan Brand Apparel Capsule

In celebration of the Travis Scott x Air Jordan 1 Low "Medium Olive" sneaker, the Houston-born rapper has launched an olive-inspired merchandise collection, comprising T-shirts, hoodies, jackets and more.Taking cues from motocross designs and the sold-out, women's exclusive sneaker itself, Travis Scott's new collection boasts a selection of olive-hued apparel and accessories, featuring revived iterations of the brand's classic silhouettes. Designed with moto-inspired graphics across the garments...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae
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INTERVIEW: Karin Gustafsson Brings COS to Paris for Its SS23 Atelier Showcase

London-based, Sweden-born brand COS is loved for its bespoke approach to design that nurtures functionality and sustainability in unison. It's seasonal Atelier collection elevates its design ethos with a focus on craft and contemporary occasionwear. At the helm is Karin Gustafsson who started her career at the brand in 2007 as a Design Assistant and was announced as the brand's Creative Director in 2016.This Spring/Summer 2023 season, COS travelled to Paris to unveil its collection curated aroun...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae
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Nike's Re-Creation Program Makes Its Debut in London and Paris

Nike is striding forward as it is launching its new Re-Creation program.The iconic footwear brand upcycles locally-sourced vintage attire into updated garments designed by creatives in the area. Arriving in London and Paris, the sustainable initiative is focused on the future of athletes, debuting a collaboration with London-based design project Greater Goods and Paris' Sarah Moh.Transforming reinvigorated apparel into innovative pieces designed for urban athletes. Imagination takes center stage...

info@hypebae.com (Hypebae) Thu, 27 Apr 2023 Hypebae