First teased at Balenciaga's Fall/Winter 2025 runway show, the brand's PUMA collaboration is now officially here. Blending PUMA's sporting legacy with the distinctive design aesthetic of Balenciaga, the result is a perfect harmony of technical sportswear and high fashion.Featuring a slew of technical garments like sweatsuits, tracksuits and jackets, the collection also includes classic silhouettes like hoodies, T-shirts and shorts with co-branding. Landing in a range of fitted, medium and oversi...

Thoughtfully made clothing takes time. At least, that's the belief of Esme Marsh, founder of London-based label This Uniform. Built around the principles of slow fashion and functionality, the rising brand has a very clear idea of what it is and what it's not -- something that's increasingly difficult to do with today's rapidly changing trend cycle."I wanted to make clothes we'd actually wear all the time - pieces that are super comfortable, easy to move in, durable and functional," Marsh tells ...

This season's fashion campaigns seem to have one common theme: a rising obsession with the aesthetic of souvenirs. While a staple part of many of our childhoods, something about our affinity for these little trinkets feels a bit different this year...Appearing in campaigns from Danish jewelry brand Pilgrim and London-based label Fruity Booty, these vacation markers also appear to take shape at this summer's pop-ups. For example, Barcelona-based brand Susmie's opened an "ephemeral" pop-up store i...

Sportswear brand On and FKA twigs unveil their Spring/Summer 2025 collaboration.Creative directed by twigs herself, the new capsule collection marks a new first for the singer and Swiss sportswear brand. From dancing to singing, the Eusexua singer is the epitome of an athlete, making this collaboration all the more aligned."I live a busy and varied life, often moving between training, meetings and studio sessions in a single day," twigs shared. "I wanted to create pieces that could move wit...