To celebrate the launch of its new summer collection, A.P.C. invited a group of rising photographers -- known as AMILE studio -- to shoot the latest campaign. Giving them no brief, no location and no styling guidelines, the creative studio was able to exercise complete freedom and the result is pretty special.It's not the first time we've seen a brand hand over the reins like this. Just last week, Saint Laurent allowed Kate Moss to capture the brand's "Velvet Heat" collection and this month, Sal...

SHUSHU/TONG's Fall/Winter 2025 showcase took inspiration from Diane Arbus's famous photograph, "Identical Twins." Exploring themes of duality, self-expression and identity, the accompanying campaign revolves around those same ideals. Titled "Mutual Reference," in line with the FW25 collection, the new visuals look at the "fictional narrative" behind the images.Capturing two girls with different expressions, the campaign sees each protagonist as an independent individual, acting as the other's re...

London-based label House of Sunny is back with a new drop, this time combining some of the season's biggest and best prints. Dubbed the "Eternal" collection, the new release features a range of statement co-ords and separates, plus matching accessories.Off the back of the brand's new swimwear collection, which landed earlier this year, House of Sunny's signature silhouettes have been given a seasonal refresh, resulting in brand new colorways and prints. First up is the Retro Check Mesh Skirt and...

Following its 2024 return, Victoria's Secret confirms via Instagram that the VS Fashion Show is back for 2025. Here's what the girls have to say."Lights, Camera, Angels: The Victoria’s Secret Fashion Show 2025 is returning," the Instagram post stated with an urge to visit the app for more details. Well, the girls skipped right over that note and immediately began sharing their desires with a reminder to keep the show if they can't oblige."VS, bring this casting: Adriana, Alessandra, Romee, Ka...