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AVAVAV's New adidas Originals Collab Subverts Traditional Sportswear

AVAVAV and adidas Originals first debuted their sports-inspired collaboration during AVAVAV's Fall/Winter 2025 runway show at Milan Fashion Week and now, the duo is back with the official release. Taking inspiration from adidas' sporting heritage and flipping it on its head, the new offering subverts traditional sportswear codes through the distinctive lens of Beate Karlsson.Known for its unique sense of humor and surrealist visuals, AVAVAV's personality shines through the collaboration, which f...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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PLEASURES Takes Summer 2025 to the Streets of Thailand

Titled "Sawadee Khrap Thailand," which means "Hello Thailand" in Thai, PLEASURES presents its Summer 2025 collection, inspired by the youthful and dynamic energy of Thailand's streets.The campaign is vibrant, chaotic and unapologetically real. Shot against the backdrop of bustling markets, tangled power lines and the hum of everyday life, the collection taps into the pulse of urban youth culture. The styling leans into oversized silhouettes, graphic-heavy tees and subversive accessories that spe...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Aimé Leon Dore SS25 Transports Us to the Greek Islands

Aimé Leon Dore is back with the fifth installment of its Spring/Summer 2025 collection, taking inspiration from the rhythm of life on the Greek Islands. Transporting us to the height of summer, the latest lookbook channels the sun-soaked days spent relaxing by the water and, as a result, favors lightweight, breathable fabrics and versatile silhouettes.The drop's color palette draws from the Hellenic landscape, reimagining the bright pinks and deep greens that blend with the clear blue of the Ae...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Damson Madder's Latest Drop Is a Lesson in Looking, and Looking Good

Damson Madder never misses. Whether it's the brand's Christmas capsule, its "untitled" collection beating back-to-work blues, or its high summer swimwear, every collection has been a smash hit. And the label continues to do this with its latest summer capsule, "THE GAZE."This curated capsule is a conceptual collection wrapper in a story about how we see -- and how we want to be seen. As usual, the brand's prints steal the show. We're talking a flirty red-and-white micro polka dot (yes, polka dot...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae