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Gabbriette and Amelia Gray Land Their Latest Mission: The Fendi Spy Bag

The FENDI Spy bag is back in a new campaign.If this bag looks familiar -- that's because it is. The FENDI Spy bag was that girl and became an instant Y2K icon thanks to its slouchy silhouette. Twenty years later, the iconic bag is reimagined by the luxury house for its next era of It-Girls. So, who better to front the campaign than our favorite unofficial twins: Gabbriette Bechtel and Amelia Gray?In the cinematic new campaign, Gen Z's favorite girlies are on their latest mission of tracking d...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae
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Marc Jacobs’ Latest Show Had It All: Dolls, Bows, Heels and a Major New Bag

Leave it to Marc Jacobs to make the industry stop and stare, even if only for five minutes. While everyone else is whispering about "quiet luxury," Jacobs took over the New York Public Library to scream "blissful artifice" with his latest collection. In a show that was over before most guests could post their first Instagram Story, he made one thing crystal clear: minimalism is decidedly not on the mood board.The collection was a masterclass in controlled chaos, continuing his obsession with exa...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae
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Ludovic de Saint Sernin Swim Returns

Ludovic de Saint Sernin is back on New York's Fire Island to relaunch his LdSS Swimwear.Now available, LdSS Swimwear is Saint-Sernin's love letter to hot, queer-coded summers that shaped the brand's roots. The steamy summer campaign was lensed by Stuart Winecoff at 231 Bay Walk. The location holds significant value for several reasons. One, it's where Ludovic shot his first-ever campaign. But it was also “once home to iconic queer host and art collector Gil Neary,” according to the press re...

info@hypebae.com (Hypebae) Wed, 02 Jul 2025 Hypebae
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Bordelle's New Lingerie Is Inspired by London in Bloom

Luxury lingerie label Bordelle releases its Fall/Winter 2026 collection.If flowers could flirt, they'd look like Bordelle's latest drop. Featuring two sensual lingerie lines, "AMELA" and "NARA," the FW26 collection explores the intersection of organic beauty and metropolitan structure.Bordelle's "AMELA" evokes the essence of London's cherry blossoms -- and that decision was intentional. The label was inspired by the city's bloom and merged soft floral embroidery into each design to replicate it...

info@hypebae.com (Hypebae) Tue, 01 Jul 2025 Hypebae