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Golf Content Creator Tisha Alyn Launches Her Own Brand

Since transitioning from the professional golf grind to full-time content creation in 2015, Tisha Alyn has become one of the most relevant voices in modern golf culture, one viral swing video and unfiltered opinion at a time. And as a proud member of the AAPI and LGBTQ+ communities, she strikes an inclusive, expressive tone that few can replicate. Now this point of view has been translated into a golf brand—ALYN—made by women and for women.Already live as of this week, ALYN's debut Terra Col...

info@hypebae.com (Hypebae) Fri, 23 May 2025 Hypebae
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You Have To See This Pretty in Pink Mercedes-Benz

Gustaf Westman and Mercedes-Benz join forces for the second Class of Creators installment. The initiative taps creatives across all industries, from Ice Spice, to now, Westman.Launching May 23, the collaboration delivered the prettiest pink Mercedes-Benz CLA. The pastel ride is impossible not to fall in love with as it features a "rooftop tent, a fold-out picnic table and reworked wing mirrors" to accompany all of your summer needs. But it's not just a car -- it's an art piece.According ...

info@hypebae.com (Hypebae) Fri, 23 May 2025 Hypebae
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Dior's Creative Directors Reunite in New Fashion Photography Exhibit

UBS House of Craft, the global initiative celebrating craftsmanship, shares its latest collaboration with Dior."For the first time, the exhibition will unite the work of all seven of Dior's creative directors in one place: Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri, plus a special tribute to Kim Jones," the press release stated.Curated by French fashion editor Carine Roitfeld, UBS House of Craft and Dior collaborate on...

info@hypebae.com (Hypebae) Fri, 23 May 2025 Hypebae
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The Best Tunnel 'Fits of the 2025 WNBA Season — So Far

There’s a running joke that no one watches the WNBA – that was until last year. From A'ja Wilson's custom looks to Angel Reese's love for high fashion – oh, and don’t forget Ellie the Elephant’s influencer status – the WNBA tunnel has become the girls' runway.If you’re new to the sport, and frankly, just here for the 'fits, the tunnel refers to the walkway from the locker room to the court. Here, you’ll see star players like Reese, Paige Bueckers and DiJonai Carrington effortles...

info@hypebae.com (Hypebae) Fri, 23 May 2025 Hypebae