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7 Female Athletes Changing the Brand Ambassador Game

Think sport is just about medals and match stats? Think again. Today's top female athletes are doing far more than breaking records -- they're fronting major campaigns, rewriting the playbook for what it means to be a modern sports star and using their platforms to push for everything from mental health awareness to equal pay. Whether it's tennis prodigy Coco Gauff,  WNBA force Angel Reese or a track star Keely Hodgkinson, these women aren't just at the top of their game -- they're shaping the...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Rihanna *Finally* Releases New Music

In January 2025, a video circulated the internet of Rihanna singing at a bar. Immediately, fans went up in arms, begging their favorite to get into the studio and release new music. Her last album, Anti, was released in 2016, and since then, she's snapped at everyone who's requested new sounds. That was until recently.The Bajan pop star clearly heard our cries and returned to the studio. The catch? It's not a new femme-fatale-coded album -- it's for the Smurfs movie. The new single is titled "...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Netflix Is up Next To Integrate AI

Just after Netflix confirms the return of Bridgerton for two new seasons, the streaming giant shares it'll be adding AI to its platform, too.According to details shared at Netflix Upfront 2025, the streaming giant will debut a “new modular framework for ad formats that leverages generative AI." The move will tap your data to match you with the best ad experience for your taste.However, not only do Netflix users not want ads – they seemingly hate AI, too. When commercials were introduced in ...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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Dylan Rose Rheingold Reveals “The Blueprint”

New York's Ward Gallery reopens with an exhibition by artist Dylan Rose Rheingold.Titled "The Blueprint," Rheingold's new exhibit features a series of paintings exploring the qualms of adolescence. Evoking a nostalgic feel, each new painting is brought to life via the artist's surrealist tone and “the use of pastel, glitter glue, and spray in particular,” the press release revealed. The intention here was to take it back to elementary school materials that every NYC kid is familiar with.Bel...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae