Life Style
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Be Athletica Is the New Sustainable Activewear Brand To Know

Be Athletica launched just eight months ago in December 2024, and already, it has released a viral top, hosted Padel tournaments and expanded into the U.K. market.Founded by word of mouth in the U.A.E., the brand was originally rooted in just racket sports, but has since expanded to include everything from yoga and pilates to your morning coffee date. With a core focus on sustainability, 95% of the collections are produced with reclaimed deadstock fabrics."Because the fabric was only available i...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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3 Things You Might've Missed in Pharrell’s VIRGINIA Drop

Producer and Louis Vuitton creative director Pharrell announces a new venture."Virginia is where I'm from, but it's also who I am creatively. It's my space to dream, and a way to connect with people who are dreaming too," Williams stated. According to the press release, the name references his hometown and now acts as his creative alias, too.Essentially, VIRGINIA is Williams' new side quest that doubles as a brand, pseudonym and community platform. The announcement features a brand new website...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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Noah and Joanne Are So Back: Take Your First Look at 'Nobody Wants This' Season 2

It's official, Season 2 of Netflix's hit series, Nobody Wants This, is coming. Here's your first look.In case you need a refresher, the show features "An agnostic podcast host and an unconventional rabbi on the rebound walk into a party," Netflix wrote. "When they walk out — together — the unlikely pair, Joanne (played by Kristen Bell) and Noah (played by Adam Brody), can tell there is something between them."If only it were that easy. "With their differing outlooks on life, all of the moder...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae
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Artist Marguerite Piard Reimagines Nude Form in New Exhibit

French painter Marguerite Piard heads to Brussels for a solo art exhibition.Now on view, Piard's latest work, "Les Veilleuses," reimagines what most consider nude art. The collection, whose name translates to "the night lights," features nude works but through a different lens. Here, the French artist paints her loved ones in the nude and explores "desire without sexualization," the show notes read. The result is a bare, vulnerable and empathetic interpretation of nudity.The notes continue, "In ...

info@hypebae.com (Hypebae) Thu, 14 Aug 2025 Hypebae