I'll admit that doing the perfect winged eyeliner is challenging, especially for the solid millennial. However, Gen Z has repeatedly pointed out how to cultivate the coveted look with ease, and you know we listened this time.TikTok influencer Megan Bowen is one of the Tiktokers pointing out the stark differences between those still stuck in makeup from 2016 and the crisp and sharp 2023 and beyond beauty enthusiasts. Bowne noted that the key to achieving the Gen Z winged liner look is all in wher...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

Over the last few years, we've reached the general consensus that Martha Stewart is the queen of Haute Instagram selfies. The pouty lip goddess recently blessed us with a shampoo bowl selfie that has us questioning our angles.Stewart snapped up her experience on Instagram at the Frederic Fekkai salon, either pre or post-shampoo. As a male beauty editor, I rarely wash my invisible XXL tresses professionally. Still, on the occasions that I have, I was most likely in my least attractive state. The ...

In case you haven't heard, our days on the western hemisphere are officially getting longer (for anyone on the Pacific Northwest - the sun has just begun to set after 5pm!) The return of longer, sunny days can only mean one thing: spring is just around the corner. Now, while it's still winter, is the best time to get your plans for your springtime hair set in motion with the help of this Spring 2023 hair trend guide. Luckily, celeb hairstylist Larry Sims, colorist Lorena M. Valdes, and Oly...